# People Hate Ads* > A creative agency, media outlet, and movement built on one uncomfortable truth: most advertising is a waste of everyone's time. We help brands earn attention instead of buying it. ## Key facts - Name: People Hate Ads* (alternate: People Hate Ads) - Type: Independent creative agency and media outlet - Website: https://peoplehateads.xyz/ - Contact: https://peoplehateads.xyz/contact (reply within 48 hours) - Languages: English, Polish - Areas served: Worldwide (remote engagements) - LinkedIn: https://www.linkedin.com/company/people-hate-ads/ - Instagram: https://www.instagram.com/peoplehateads/ - Tagline: "so make art." ## What we do People Hate Ads* runs an agency practice and publishes a magazine. The agency offers five services: - Creative Stunts — earned-media activations and culture-jamming events engineered for organic reach. - Marketing Management — fractional, embedded marketing leadership; strategy, campaign execution, agency/vendor management. - Brand Strategy — positioning, messaging frameworks, narrative, and identity systems. - Design — landing pages, brand identity, marketing creative, and product UI. - AI SEO (GEO / Generative Engine Optimization) — getting brands cited and recommended by ChatGPT, Gemini, Claude, and Perplexity. The Marketers' Magazine publishes essays, criticism, and trend reporting on advertising, brand strategy, AI in marketing, and the cultural shifts shaping how brands talk to people. GOAT Ads is our community-curated database of the greatest advertising campaigns of all time. ## Pages - [Home](https://peoplehateads.xyz/): Mission, manifesto, and what we do. - [Services](https://peoplehateads.xyz/services): Agency services overview. - [Creative Stunts](https://peoplehateads.xyz/services/creative-stunts): Earned-media stunts and IRL activations. - [Marketing Management](https://peoplehateads.xyz/services/marketing-management): Fractional marketing leadership. - [Brand Strategy](https://peoplehateads.xyz/services/brand-strategy): Positioning, messaging, and identity. - [Design](https://peoplehateads.xyz/services/design): Brand, landing page, and product design. - [AI SEO (GEO)](https://peoplehateads.xyz/services/ai-seo): Generative Engine Optimization for ChatGPT, Gemini, Perplexity. - [Marketers' Magazine](https://peoplehateads.xyz/magazine): Essays and articles. - [GOAT Ads](https://peoplehateads.xyz/goat): Greatest ads of all time, community-voted. - [Newsletter](https://peoplehateads.xyz/newsletter): Subscribe for new issues. - [Contact](https://peoplehateads.xyz/contact): Agency inquiries, press, collaborations. - [Merch](https://peoplehateads.xyz/merch): Shop. ## GOAT Ads — individual campaigns - [Tesla Sent a Car to Space — SpaceX / Tesla (2018)](https://peoplehateads.xyz/goat/tesla-roadster-in-space): Two products got launched at once: the rocket and the car. The image was free, undeniable, and impossible for any rival to copy. - [Apple — 1984 — Apple (1984)](https://peoplehateads.xyz/goat/apple-1984): It sold a feeling — rebellion against corporate sameness — and trusted the audience to map it onto a product they hadn't seen yet. - [The Tank vs. Coca-Cola Cans — Virgin Cola (1994)](https://peoplehateads.xyz/goat/virgin-cola-tank): An asymmetric attack on a giant nobody dares to attack. Coke couldn't punch back without looking small. - [Felix Baumgartner's Jump From the Edge of Space — Red Bull (2012)](https://peoplehateads.xyz/goat/red-bull-stratos): Red Bull stopped advertising the product and started funding the proof of what the product stands for. - [Paving for Pizza — Domino's (2018)](https://peoplehateads.xyz/goat/dominos-paving-for-pizza): It connected a felt customer pain to an outrageous, photographable solution, and turned every fix into a permanent ad. - [Find Your Greatness — Nike (2012)](https://peoplehateads.xyz/goat/nike-find-your-greatness): It rejected the official-sponsor frame entirely and gave the audience a story about themselves instead of the elites on screen. - [Think Different — Apple (1997)](https://peoplehateads.xyz/goat/apple-think-different): It sold the user back to themselves. The flattery was so sincere it stopped feeling like flattery. - [Pizza for a Tattoo — Domino's Russia (2018)](https://peoplehateads.xyz/goat/dominos-pizza-for-tattoo): It found the small fraction of customers who would pay (in skin) to be part of the brand, and turned them into the campaign. - [Make It Count — Nike (2012)](https://peoplehateads.xyz/goat/nike-make-it-count): The execution literally embodied the tagline. There was nothing to argue with. - [Our Blades Are F***ing Great — Dollar Shave Club (2012)](https://peoplehateads.xyz/goat/dollar-shave-club): It named the customer's actual frustration (razor prices) in the customer's actual voice (irreverent, profane, blunt) and offered the obvious fix. - [Kids Hydrating at a Party — Liquid Death (2021)](https://peoplehateads.xyz/goat/liquid-death-kids-party): It dressed a low-margin commodity (water) in the visual codes of a high-margin category (energy drinks, beer) and let the contrast do the selling. - [Points of View — The Guardian (1986)](https://peoplehateads.xyz/goat/guardian-point-of-view): It demonstrated the brand promise instead of describing it. You felt the value of journalism in 60 seconds. - [The Epic Split — Volvo Trucks (2013)](https://peoplehateads.xyz/goat/volvo-epic-split): A literal, dangerous, beautifully-shot product demo that B2B never thinks to make. The proof and the spectacle were the same thing. - [Chicken — Magic Body Control — Mercedes-Benz (2013)](https://peoplehateads.xyz/goat/mercedes-chicken): It replaced the engineering pitch with a metaphor so vivid it does the explaining for you. ## GOAT Ads — browse by brand - [Apple (2)](https://peoplehateads.xyz/goat/brand/apple): All Apple campaigns in the GOAT database. - [Nike (2)](https://peoplehateads.xyz/goat/brand/nike): All Nike campaigns in the GOAT database. - [Dollar Shave Club (1)](https://peoplehateads.xyz/goat/brand/dollar-shave-club): All Dollar Shave Club campaigns in the GOAT database. - [Domino's (1)](https://peoplehateads.xyz/goat/brand/domino-s): All Domino's campaigns in the GOAT database. - [Domino's Russia (1)](https://peoplehateads.xyz/goat/brand/domino-s-russia): All Domino's Russia campaigns in the GOAT database. - [Liquid Death (1)](https://peoplehateads.xyz/goat/brand/liquid-death): All Liquid Death campaigns in the GOAT database. - [Mercedes-Benz (1)](https://peoplehateads.xyz/goat/brand/mercedes-benz): All Mercedes-Benz campaigns in the GOAT database. - [Red Bull (1)](https://peoplehateads.xyz/goat/brand/red-bull): All Red Bull campaigns in the GOAT database. - [SpaceX / Tesla (1)](https://peoplehateads.xyz/goat/brand/spacex-tesla): All SpaceX / Tesla campaigns in the GOAT database. - [The Guardian (1)](https://peoplehateads.xyz/goat/brand/the-guardian): All The Guardian campaigns in the GOAT database. - [Virgin Cola (1)](https://peoplehateads.xyz/goat/brand/virgin-cola): All Virgin Cola campaigns in the GOAT database. - [Volvo Trucks (1)](https://peoplehateads.xyz/goat/brand/volvo-trucks): All Volvo Trucks campaigns in the GOAT database. ## GOAT Ads — browse by decade - [Greatest Ads of the 1980s (2)](https://peoplehateads.xyz/goat/decade/1980s): Iconic campaigns from the 1980s. - [Greatest Ads of the 1990s (2)](https://peoplehateads.xyz/goat/decade/1990s): Iconic campaigns from the 1990s. - [Greatest Ads of the 2010s (9)](https://peoplehateads.xyz/goat/decade/2010s): Iconic campaigns from the 2010s. - [Greatest Ads of the 2020s (1)](https://peoplehateads.xyz/goat/decade/2020s): Iconic campaigns from the 2020s. ## Articles - [HSBC Stops Being a Bank for Five Minutes for the Hong Kong Sevens](https://peoplehateads.xyz/magazine/hsbc-stops-being-a-bank-for-five-minutes-for-the-hong-kong-sevens): HSBC ditches the corporate suit and tie for hyper-kinetic animation in its latest Hong Kong Sevens spot. Finally, a bank that understands the assignment. - [NOS Energy Drink Is Tired of Your ‘Lifestyle’ Ads](https://peoplehateads.xyz/magazine/nos-energy-drink-is-tired-of-your-lifestyle-ads): NOS Energy Drink ditches the 'lifestyle' polish for a gritty, high-octane collision of flesh and metal in its 'Human Horsepower' campaign. - [Apple Admits Humans Actually Make Their Ads](https://peoplehateads.xyz/magazine/apple-admits-humans-actually-make-their-ads): Apple breaks its code of silence to show the messy, physical craft behind the MacBook Neo launch film. Turns out, real magic requires real props. - [Marketing Trends Shaping 2026](https://peoplehateads.xyz/magazine/marketing-trends-2026): AI co-pilots, the death of the funnel, creator-led commerce, and why the brands winning in 2026 are the ones people actually want to hear from. - [Marketing Terms Explained: A Plain-Language Guide](https://peoplehateads.xyz/magazine/marketing-terms-explained): Marketing has a vocabulary problem. The same words mean different things in different rooms. Here are the most important terms — defined plainly, with no jargon to explain the jargon. - [The Psychology of Memorable Advertising](https://peoplehateads.xyz/magazine/the-psychology-of-memorable-advertising): Most ads are forgotten before they finish playing. The few that aren't follow the same rules — and almost none of those rules are about the product. - [Content vs. Advertising in 2026](https://peoplehateads.xyz/magazine/content-vs-advertising-in-2026): One rents attention. The other earns it. The honest answer about which to use is that you almost always need both — but not in equal measure. - [Standing Out in a Saturated Market](https://peoplehateads.xyz/magazine/standing-out-in-a-saturated-market): Bigger budgets aren't winning anymore. Sharper thinking is. A short field guide to building a brand people actually remember. - [Design Is Marketing](https://peoplehateads.xyz/magazine/design-is-marketing): People decide whether to trust you in fifty milliseconds. They decide on design. You can A/B test your headline forever and still lose at the door. - [Brand Strategy, in One Page](https://peoplehateads.xyz/magazine/brand-strategy-in-one-page): If your brand strategy can't fit on a single page, it isn't a strategy. It's a deck. Here's the page. - [AI Ads in Free ChatGPT Are Here](https://peoplehateads.xyz/magazine/ai-ads-in-free-chatgpt-are-here): OpenAI is rolling out sponsored placements inside the free ChatGPT experience. It's the start of a new ad channel — and it will behave nothing like the last one. - [AI SEO: The New Visibility Game](https://peoplehateads.xyz/magazine/ai-seo-the-new-visibility-game): Search is becoming an answer, not a list. If your brand isn't named inside that answer, you don't exist. A short guide to the new game. - [The Baby Monkey and the Plush Toy](https://peoplehateads.xyz/magazine/the-baby-monkey-and-the-plush-toy): A baby macaque, an IKEA orangutan plush, and a hashtag in Japanese. The most-watched brand moment of February 2026 wasn't a brand campaign. - [The Nihilist Penguin Phenomenon](https://peoplehateads.xyz/magazine/the-nihilist-penguin-phenomenon): A twenty-year-old Herzog clip became 2026's defining meme. A look at what it actually means — and why most brands keep getting it wrong. - [When Automation Saturates Media, Craft Wins](https://peoplehateads.xyz/magazine/when-automation-saturates-craft-wins): AI made content cheap. That should have flooded the market with winners. Instead it made the visibly handmade more valuable than ever. - [Claude AI Channels the Spirit of "Think Different"](https://peoplehateads.xyz/magazine/claude-keep-thinking-campaign): Anthropic's first major brand campaign positions Claude as a partner for human thinking, not a replacement for it. The Apple references are entirely on purpose. - [Heineken's Rooftop Revival](https://peoplehateads.xyz/magazine/heineken-rooftop-revival): A beer brand decided urban loneliness was a marketing brief. The result is one of the better case studies in marketing that does something. - [Cultural Reset in Advertising?](https://peoplehateads.xyz/magazine/cultural-reset-in-advertising): American Eagle's Sydney Sweeney campaign isn't just sexy — it might be a cultural reset. Why one denim ad sent AEO stock up double digits and put a mall brand back at the center of the conversation. - [Ghibli-Style Everything](https://peoplehateads.xyz/magazine/ghibli-style-everything): OpenAI's image model could imitate Studio Ghibli a little too well. The internet noticed within hours, and a week later everyone had an opinion about copyright, taste and AI all at once. - [Saratoga Water and the Virality They Fumbled](https://peoplehateads.xyz/magazine/saratoga-water-the-virality-they-fumbled): A fitness influencer turned a glass water bottle into the meme of the week. The brand it belonged to said nothing. A short case study in unforced errors.