Claude AI Channels the Spirit of “Think Different”
In a bold move to redefine AI branding, Anthropic has launched its inaugural brand campaign, “Keep Thinking,”spotlighting its AI model, Claude, as the ultimate problem-solving partner. The campaign’s vibe evokes the iconic Apple “Think Different” campaign, celebrating innovators and creators who challenge the status quo. Campaign Overview The “Keep Thinking” initiative is a multimillion-dollar campaign developed with independent […]
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