People Hate Ads — creative agency and advertising magazine.
so make art.
The Attention Collapse
Six numbers that explain why nobody's watching your ads.
Ads per person per day, 1970–today
Hover a point to inspect
Advertising funded the internet. It paid for journalism. It introduced you to things you actually love. When done right, it's one of the most powerful creative forces in commerce. So why does everyone hate it?
Not the idea — the execution. The pre-roll you skip. The retargeted shoe that follows you for three weeks after you already bought the shoe. The pop-up that covers the thing you were trying to read.
This is not a technology problem. It's a standards problem.
We're a creative agency focused on marketing stunts, content and AI hacking. We build campaigns people actually want to see — not the ones they skip.
I will not make advertising I would skip myself. I will push back when the brief is bad. I will remember there's a person on the other end.
That's it.
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The Art()* OFMakingGood Ads
There are two types of agencies.
The ones that tell you what you want to hear, charge a lot, and make work that looks great in their own case studies but doesn't do much in the real world.
And the ones that tell you what you need to hear, sometimes make you uncomfortable, and make work that people actually remember. We're trying to be the second type. We don't always succeed. But we always try.
Let's see if
we are a fit
We do a free 30-minute call with anyone who's genuinely curious. No deck, no pitch, just a conversation.
Common Questions.
Who do you work with?
Brands that want to be talked about, not just seen. We work with startups raising their profile, established companies who've gone quiet, and challenger brands taking on bigger competitors. If you want safe and forgettable, we're the wrong agency.
Common Questions.
Who do you work with?
Brands that want to be talked about, not just seen. We work with startups raising their profile, established companies who've gone quiet, and challenger brands taking on bigger competitors. If you want safe and forgettable, we're the wrong agency.
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