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Marketers' Magazine

The Magazine

Essays, ads worth talking about, and the trends shaping advertising. New issues whenever something needs to be said.

MUST READ
Gen Z and Gen Alpha Marketing: What Brands Need to Know in 2026

(01)

Gen Z and Gen Alpha Marketing: What Brands Need to Know in 2026

Agencies are tearing up their old rulebooks. Here is what the shift toward Gen Z and Gen Alpha audiences really means for marketers in 2026.

How to Manually Check Your Brand's Appearance in AI

(02)

How to Manually Check Your Brand's Appearance in AI

As shoppers turn to ChatGPT, Gemini and Perplexity for recommendations, here is a simple manual process for checking whether your brand actually shows up.

HBO Max Sends an Eight-Metre Dragon Soaring Over London

(03)

HBO Max Sends an Eight-Metre Dragon Soaring Over London

A giant animatronic dragon flew past the Tower of London to mark the return of House of the Dragon, in one of the summer's biggest entertainment stunts.

How to Make AI Recommend Your Business

(04)

How to Make AI Recommend Your Business

AI search share hit 37% in 2025. ChatGPT, Perplexity, and Google AI are now where buying decisions start. If your brand is not named in those answers, you do not exist. A practical guide to GEO: the four pillars that determine whether AI recommends you or your competitor.

MUST READ
ChatGPT Now Has Ads. Here's What Nobody Is Saying About It.

(05)

ChatGPT Now Has Ads. Here's What Nobody Is Saying About It.

OpenAI launched ads in ChatGPT on February 9, 2026. Four months later it is live in nine countries, open to any advertiser with no minimum spend, and expanding fast. Here is everything known about the format, targeting, pricing, and what it means for brands.

HSBC Stops Being a Bank for Five Minutes for the Hong Kong Sevens

(06)

HSBC Stops Being a Bank for Five Minutes for the Hong Kong Sevens

HSBC ditches the corporate suit and tie for hyper-kinetic animation in its latest Hong Kong Sevens spot. Finally, a bank that understands the assignment.

Apple Admits Humans Actually Make Their Ads

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Apple Admits Humans Actually Make Their Ads

Apple breaks its code of silence to show the messy, physical craft behind the MacBook Neo launch film. Turns out, real magic requires real props.

Marketing Trends Shaping 2026

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Marketing Trends Shaping 2026

AI co-pilots, the death of the funnel, creator-led commerce, and why the brands winning in 2026 are the ones people actually want to hear from.

MUST READ
Brand Strategy, in One Page

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Brand Strategy, in One Page

If your brand strategy can't fit on a single page, it isn't a strategy. It's a deck. Here's the page.

Design Is Marketing

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Design Is Marketing

People decide whether to trust you in fifty milliseconds. They decide on design. You can A/B test your headline forever and still lose at the door.

Marketing Terms Explained: A Plain-Language Guide

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Marketing Terms Explained: A Plain-Language Guide

Marketing has a vocabulary problem. The same words mean different things in different rooms. Here are the most important terms — defined plainly, with no jargon to explain the jargon.

Standing Out in a Saturated Market

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Standing Out in a Saturated Market

Bigger budgets aren't winning anymore. Sharper thinking is. A short field guide to building a brand people actually remember.

MUST READ
The Psychology of Memorable Advertising

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The Psychology of Memorable Advertising

Most ads are forgotten before they finish playing. The few that aren't follow the same rules — and almost none of those rules are about the product.

Content vs. Advertising in 2026

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Content vs. Advertising in 2026

One rents attention. The other earns it. The honest answer about which to use is that you almost always need both — but not in equal measure.

AI Ads in Free ChatGPT Are Here

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AI Ads in Free ChatGPT Are Here

OpenAI is rolling out sponsored placements inside the free ChatGPT experience. It's the start of a new ad channel — and it will behave nothing like the last one.

AI SEO: The New Visibility Game

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AI SEO: The New Visibility Game

Search is becoming an answer, not a list. If your brand isn't named inside that answer, you don't exist. A short guide to the new game.

MUST READ
The Baby Monkey and the Plush Toy

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The Baby Monkey and the Plush Toy

A baby macaque, an IKEA orangutan plush, and a hashtag in Japanese. The most-watched brand moment of February 2026 wasn't a brand campaign.

The Nihilist Penguin Phenomenon

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The Nihilist Penguin Phenomenon

A twenty-year-old Herzog clip became 2026's defining meme. A look at what it actually means — and why most brands keep getting it wrong.

When Automation Saturates Media, Craft Wins

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When Automation Saturates Media, Craft Wins

AI made content cheap. That should have flooded the market with winners. Instead it made the visibly handmade more valuable than ever.

Claude AI Channels the Spirit of "Think Different"

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Claude AI Channels the Spirit of "Think Different"

Anthropic's first major brand campaign positions Claude as a partner for human thinking, not a replacement for it. The Apple references are entirely on purpose.

MUST READ
Heineken's Rooftop Revival

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Heineken's Rooftop Revival

A beer brand decided urban loneliness was a marketing brief. The result is one of the better case studies in marketing that does something.

Cultural Reset in Advertising?

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Cultural Reset in Advertising?

American Eagle's Sydney Sweeney campaign isn't just sexy — it might be a cultural reset. Why one denim ad sent AEO stock up double digits and put a mall brand back at the center of the conversation.

Ghibli-Style Everything

(23)

Ghibli-Style Everything

OpenAI's image model could imitate Studio Ghibli a little too well. The internet noticed within hours, and a week later everyone had an opinion about copyright, taste and AI all at once.

Saratoga Water and the Virality They Fumbled

(24)

Saratoga Water and the Virality They Fumbled

A fitness influencer turned a glass water bottle into the meme of the week. The brand it belonged to said nothing. A short case study in unforced errors.