People Hate Ads*

The Newsletter

We Need To Talk About Advertising

One email a month. Real case studies, trends, rankings, and playbooks from the campaigns shaping culture. No spam. Unsubscribe whenever.

A taste of what lands in your inbox

Recent issues

Issue 042
Case Study

How Liquid Death sold water for $263M

Breaking down the brand playbook behind the most-talked-about beverage of the decade.

"They didn't sell water. They sold a middle finger to wellness culture in a tallboy can. Here's the exact 4-step positioning move you can steal…"
$1.4B
Valuation
+140%
Yr-over-yr
<$10M
Ad spend
Issue 041
Raw Value

The 7-word headline formula we use on every campaign

No fluff. Copy-paste this into your next brief and watch CTR climb.

"[Specific Audience] + [Tension] + [Unexpected Promise]. That's it. Below: 12 real headlines we shipped last quarter, with the CTR each one pulled…"

Get the next one

Once a month. Roughly 5 minutes to read. Always something you can use the next day.