Brand
2 ads from Liquid Death in the GOAT database.
Liquid Death sells water in tallboy cans and films like it's a metal label. This spot staged a kid house party where the rebellious thing they're chugging is… water. The whole brand is a marketing case study disguised as a beverage.
In a wild collaboration with Liquid Death, he launched “Infinite Ozzy” — a limited edition of just 10 iced tea cans that he personally drank from, crushed, and infused with his actual DNA. Sealed in lab-grade specimen jars, signed by Ozzy himself, and sold for \$450 each, these bizarre collectibles captured everything fans loved about the Prince of Darkness: bold, rebellious, and unforgettable.
Brand slug: liquid-death