Brand
2 ads from Nike in the GOAT database.
Nike ambushed the 2012 London Olympics without being an official sponsor by filming everyday athletes in towns called London all over the world. Greatness wasn't reserved for Usain Bolt — it was for the kid jogging through London, Ohio.
Nike handed Casey Neistat a budget to make a FuelBand commercial. He spent it all flying around the world with a friend for ten days and turned in the receipts as the ad. A perfect early-YouTube-era pivot from polish to authenticity.
Brand slug: nike