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Terry Tate: Office Linebacker

A pads-and-helmet linebacker patrols a mundane office, violently tackling coworkers who slack off or steal snacks from the break room. It aired as a Super Bowl spot and then kept living online as its own mini sitcom, years before branded content series were a real strategy. A cult favorite that turned a shoe company into a comedy studio overnight.

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The story

A pads-and-helmet linebacker patrols a mundane office, violently tackling coworkers who slack off or steal snacks from the break room. It aired as a Super Bowl spot and then kept living online as its own mini sitcom, years before branded content series were a real strategy. A cult favorite that turned a shoe company into a comedy studio overnight.

Why it worked

Takeaway for marketers