Decade
2 ads from the 2000s in the GOAT database.
An old lamp sits discarded in the rain outside while a new one glows in the window, and a narrator scolds the viewer for feeling sad about a lamp with no feelings. Directed with the deadpan tone of a foreign film trailer, it mocks emotional advertising while being one of the most memorable emotional ads of its decade. A clever, self-aware exception to every rule about how to sell furniture.
A pads-and-helmet linebacker patrols a mundane office, violently tackling coworkers who slack off or steal snacks from the break room. It aired as a Super Bowl spot and then kept living online as its own mini sitcom, years before branded content series were a real strategy. A cult favorite that turned a shoe company into a comedy studio overnight.