Whassup?!
A group of friends yell a single guttural word down the phone at each other while watching a game, and that's the whole ad. It captured exactly how young men actually talked to each other before social media made everything performative, and the catchphrase escaped into real life for years. Proof that recording something true beats scripting something clever.
00 up · 0 down · vote to move this up the GOAT list
The story
A group of friends yell a single guttural word down the phone at each other while watching a game, and that's the whole ad. It captured exactly how young men actually talked to each other before social media made everything performative, and the catchphrase escaped into real life for years. Proof that recording something true beats scripting something clever.