GOAT Ads
The greatest ads of all time — ranked by you. Upvote what deserves the crown.
About the greatest ads of all time
This is a living ranking of the greatest ads of all time — the campaigns that stopped culture cold, reshaped an industry, or simply lodged themselves in a generation's memory. From Apple's "1984" to Nike's "Just Do It," from Old Spice to Cadbury's gorilla, every entry here earned its place by doing what almost no advertising does: getting people to actually pay attention, remember, and talk about it.
The list is not curated by an agency, a jury, or a nostalgic creative director. It is voted on by the readers of People Hate Ads* — marketers, creatives, and the merely curious — and the ranking updates in real time. Missed a classic? Submit it. Disagree with the top ten? Downvote it. This is advertising history the way it should be told: contested, opinionated, and open to anyone who cares.
What makes an ad great?
Be authentic. Tell a story worth sitting through. Entertain or teach. Aim for emotion. Be brave enough to look different from everyone else in the category.
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Liquid Death · 2021
Liquid Death sells water in tallboy cans and films like it's a metal label. This spot staged a kid house party where the rebellious thing they're chugging is… water. The whole brand is a marketing case study disguised as a beverage.
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Levi's · 2026
Levi's became the first-ever apparel partner of a FIFA World Cup, stitching 134 years of denim heritage into football's biggest stage. The campaign frames jeans — not jerseys — as the universal uniform fans actually wear to the match, the bar, and the street party afterwards.
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Lime · 2025
Lime turned road-safety guilt into a free ride. The London out-of-home campaign offered a discount code in the shape of a confession — "I-PROMISE-TO-LISTEN-TO-THE-ROAD-AND-NOT-MY-MATES-AVANT-GARDE-ELECTRONICA-MIX" — and made the act of typing it the safety message itself.
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Air Transat · 2026
A split billboard during the 2026 World Cup: on one side, the cost of a World Cup ticket to watch Mexico play. On the other, the cost of an Air Transat flight to actually visit Mexico. The contrail in the middle does the closing argument for you.
