Articles by Kacper Bartoszak
Gen Z and Gen Alpha Marketing: What Brands Need to Know in 2026
Agencies are tearing up their old rulebooks. Here is what the shift toward Gen Z and Gen Alpha audiences really means for marketers in 2026.
How to Manually Check Your Brand's Appearance in AI
As shoppers turn to ChatGPT, Gemini and Perplexity for recommendations, here is a simple manual process for checking whether your brand actually shows up.
HBO Max Sends an Eight-Metre Dragon Soaring Over London
A giant animatronic dragon flew past the Tower of London to mark the return of House of the Dragon, in one of the summer's biggest entertainment stunts.
How to Make AI Recommend Your Business
AI search share hit 37% in 2025. ChatGPT, Perplexity, and Google AI are now where buying decisions start. If your brand is not named in those answers, you do not exist. A practical guide to GEO: the four pillars that determine whether AI recommends you or your competitor.
ChatGPT Now Has Ads. Here's What Nobody Is Saying About It.
OpenAI launched ads in ChatGPT on February 9, 2026. Four months later it is live in nine countries, open to any advertiser with no minimum spend, and expanding fast. Here is everything known about the format, targeting, pricing, and what it means for brands.
Marketing Trends Shaping 2026
AI co-pilots, the death of the funnel, creator-led commerce, and why the brands winning in 2026 are the ones people actually want to hear from.
Content vs. Advertising in 2026
One rents attention. The other earns it. The honest answer about which to use is that you almost always need both — but not in equal measure.
Marketing Terms Explained: A Plain-Language Guide
Marketing has a vocabulary problem. The same words mean different things in different rooms. Here are the most important terms — defined plainly, with no jargon to explain the jargon.
The Psychology of Memorable Advertising
Most ads are forgotten before they finish playing. The few that aren't follow the same rules — and almost none of those rules are about the product.
Standing Out in a Saturated Market
Bigger budgets aren't winning anymore. Sharper thinking is. A short field guide to building a brand people actually remember.
AI SEO: The New Visibility Game
Search is becoming an answer, not a list. If your brand isn't named inside that answer, you don't exist. A short guide to the new game.
The Nihilist Penguin Phenomenon
A twenty-year-old Herzog clip became 2026's defining meme. A look at what it actually means — and why most brands keep getting it wrong.
When Automation Saturates Media, Craft Wins
AI made content cheap. That should have flooded the market with winners. Instead it made the visibly handmade more valuable than ever.
Claude AI Channels the Spirit of "Think Different"
Anthropic's first major brand campaign positions Claude as a partner for human thinking, not a replacement for it. The Apple references are entirely on purpose.
Cultural Reset in Advertising?
American Eagle's Sydney Sweeney campaign isn't just sexy — it might be a cultural reset. Why one denim ad sent AEO stock up double digits and put a mall brand back at the center of the conversation.
Saratoga Water and the Virality They Fumbled
A fitness influencer turned a glass water bottle into the meme of the week. The brand it belonged to said nothing. A short case study in unforced errors.
Ghibli-Style Everything
OpenAI's image model could imitate Studio Ghibli a little too well. The internet noticed within hours, and a week later everyone had an opinion about copyright, taste and AI all at once.